Customer-centric advertising: Delivering trust and loyalty at every interaction
Today’s omni-channel landscape is complex. Advertisers need to reach the right audiences, at the right time, with the right message—all while delivering a positive experience at every touch point. The key is a customer-centric approach. Join Amazon Advertising’ s, Zach Johnson, as he shares actionable tips on how starting with the customer and working backwards can help brands create a virtuous cycle of loyalty and engagement. Samantha Reader, Marketing Director Northern Europe, Diageo will join Zach to discuss how Diageo took a customer-centric approach to drive awareness and product discoverability for their whisky brands on Amazon in Germany.
Director, Global Verticals and International Advertising
Marketing Director, Northern Europe