When the COVID-19 Pandemic hit, advertising was among one of the first industries who had to quickly pivot. Account teams and creatives were always on and thinking ahead for their clients without skipping a beat. When Black Lives Matter and gender-based violence ignited across the globe, they did it again. Hear from FCB Africa Group Managing Director Thabang Skwambane and FCB Joburg Deputy Managing Director Thithi Nteta on how these moments of crisis helped inspire creativity within the FCB...

The global pandemic forced content marketers to pivot messaging as they sought to strike the right balance of being empathetic whilst also showing utility. At the same time, Brand studios looked to deliver additional value as budgets came under increased scrutiny. In this session, we hear from a leading brand marketer and Group Creative Director about current approaches to content marketing -exploring if behavioral changes are here to stay, virtual production practices and the role data...

“81% of people believe that “global brands have the power to make the world better.” Global influence still remains as strong as it always has been, but as marketers we need to think about how we can strike the balance between the best of both worlds. How can we promote unifying values while understanding the nuances of individual cultures and marketing in an ever more hyperlocal way? How do we as an industry work closely with brands ensure our industry is key to meeting this consumer...

For too long, creativity in advertising has meant immediately turning to your laptop, whilst in so many other moments of our lives we are creating and curating with flamboyant style. The world and our audience have moved on and it’s time that we allowed the same for our teams. We are in a moment in culture where our audiences’ attention has moved on to explore new territories, and it’s time to facilitate an environment in our industry to allow our creators to do the same. In this...

Scalable audience addressability is one of the cornerstones of success in digital advertising. Is the time for publishers and advertisers to knuckle down and define their strategy and roadmap for identifying, targeting, and engaging audiences in a compliant, brand-safe way that not only doesn’t compromise the user experience but actually enhances it. The session features a great lineup of industry leaders, from the buy-side to the sell-side who will share best practices to engage consumers in...

Digital video has proven itself to be one of the most resilient verticals in the advertising industry over the last 12 months, mostly driven by Connected TV (CTV). Join Isabel Ferreira and Gijsbert Pols from Adjust as they discuss the untapped potential marketers can harness by working creative CTV advertising into your app marketing strategy.

Much discussion in advertising focuses on its science and art, the creativity that drives it and the data that underpins it. But as important is the context in which advertising is communicated. What is The Power of Content, Audiences, Emotions and Medium? How does the content around advertising have impact on its consumption? How does the nature of an audience change the advertising equation? Four of the UK’s leading CMOs will address these issues in a series of interviews with...

Grazia’s Editor Hattie Brett and Publisher Lauren Holleyoake in conversation with Chief Content Officer Lucie Cave exploring women’s mindsets, consumer behaviour, priorities and attitudes in the past year and what this means for brands and advertisers. With new Game Changers research finding that 85% of women think brands need to do more than be a ‘trend supporter’, they discuss how brands should address issues such as gender equality, racism and poverty through initiatives, content and...

Adland is making great strides in addressing diversity and inclusion – in agency culture and in the ads that are produced. The median age in the UK is 40.5 years, yet 44.8% of agency staff are under 30. We know that diverse workforces produce the best work – so why is age such a taboo subject in the advertising industry? In this session, join the IPA's panel, who will look at tangible ways to open up the industry.

Marketers are experiencing a unique convergence of events in time, with unprecedented pressure to prove ROI in a regulatory landscape that has been transformed by changing consumer preference, where new privacy and ad relevance challenges are emerging. Join Lukas Fassbender, General Manager of DACH at The Trade Desk, as he answers: • What does the future of identity mean for marketeers? • How will digital marketing evolve in response to these challenges? • What should marketers be doing...

With audiences consuming more content than ever before, the interaction with brands is constantly developing and the delivery of brand experiences is becoming increasingly complex. Christophe Castagenera, Head of Connected Experiences at Imagination, will discuss the ways in which brand experiences are evolving, how brands can navigate and express themselves in an ever-changing communication ecosystem.

At a time when customers are hyper aware of the power of their own data, the most effective advertising needs to not only safeguard but be fueled by data and technology. By unlocking the simple truths that can be found at the heart of complex digital ecosystems, this new era of marketing has become the smartest way to reach difficult to reach people with truly engaging and memorable creative campaigns. Whether it’s reconnecting Big Issue customers and vendors on Linkedin during Lockdown,...