Finding Inspiration and Creativity in a Time of Crisis

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Case Study: How Sustainability Impacts Ad Performance for iRobot

When the COVID-19 Pandemic hit, advertising was among one of the first industries who had to quickly pivot. Account teams and creatives were always on and thinking ahead for their clients without skipping a beat. When Black Lives Matter and gender-based violence ignited across the globe, they did it again. Hear from FCB Africa Group Managing Director Thabang Skwambane and FCB Joburg Deputy Managing Director Thithi Nteta on how these moments of crisis helped inspire creativity within the FCB network.
Thabang Skwambane Group Managing Director
FCB Africa
Thithi Nteta Deputy Managing Director
FCB Joburg

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