Why Audience Addressability is One of the Biggest Opportunities in 2021


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27:50

CTV: The World Beyond Linear TV Advertising


Scalable audience addressability is one of the cornerstones of success in digital advertising. Is the time for publishers and advertisers to knuckle down and define their strategy and roadmap for identifying, targeting, and engaging audiences in a compliant, brand-safe way that not only doesn’t compromise the user experience but actually enhances it. The session features a great lineup of industry leaders, from the buy-side to the sell-side who will share best practices to engage consumers in a post-cookie world. Reference: The Future of CTV advertising in Europe: https://pubmatic.com/reports/the-future-of-ctv-advertising-in-europe/ The present and the future of Audience Addressability: https://pubmatic.com/reports/the-present-and-the-future-of-audience-addressability/
Emma Newman CRO EMEA
PubMatic
Nick Flood Global Commercial Operations Director
Future
Sam Taylor Head of Group Commercial Marketing
Direct Line Group


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