‘The Power of…’ Interviews: Content, Audiences, Emotion, and Medium


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27:50

CTV: The World Beyond Linear TV Advertising


Much discussion in advertising focuses on its science and art, the creativity that drives it and the data that underpins it. But as important is the context in which advertising is communicated. What is The Power of Content, Audiences, Emotions and Medium? How does the content around advertising have impact on its consumption? How does the nature of an audience change the advertising equation? Four of the UK’s leading CMOs will address these issues in a series of interviews with Marketing Journalist Robert Andrews.
Robert Andrews Marketing Journalist

Raja Rajamannar Chief Marketing & Communications Officer
Mastercard
Felipe Ambra Global VP Corona
Anheuser-Busch InBev
Jody Elphick Head of Brand and Content
Callaly
Zoe Harris CMO
On the Beach


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