The global pandemic forced content marketers to pivot messaging as they sought to strike the right balance of being empathetic whilst also showing utility. At the same time, Brand studios looked to deliver additional value as budgets came under increased scrutiny.
In this session, we hear from a leading brand marketer and Group Creative Director about current approaches to content marketing -exploring if behavioral changes are here to stay, virtual production practices and the role data can play in content marketing.
Group Creative Director, EMEA
The Trust: The Wall Street Journal | Barron's Group
Head of Global Marketing
Managing Director, Global Education and Development