Setting Creativity Free From the Desktop


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27:50

CTV: The World Beyond Linear TV Advertising


For too long, creativity in advertising has meant immediately turning to your laptop, whilst in so many other moments of our lives we are creating and curating with flamboyant style. The world and our audience have moved on and it’s time that we allowed the same for our teams. We are in a moment in culture where our audiences’ attention has moved on to explore new territories, and it’s time to facilitate an environment in our industry to allow our creators to do the same. In this session, we’ll look at how breaking teams free from the desktop enables greater creativity, greater learning, and ultimately better results.
Becky McOwen-Banks Executive Creative Director
VaynerMedia London


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