Representation in Marketing: Time to Ask Ourselves Tough Questions, with the WFA


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28:48

Quantifying Success: Why Influencer Marketing Isn't A Spend, It's An Investment


With marketers aware of the positive business opportunity of better inclusion & representation within their marketing the challenge still comes as to how to do it. In collaboration with the WFA Diversity Task Force a new guide to potential areas for bias in the creative process highlights all the opportunities that are missed when we as marketers don’t ask ourselves the right questions throughout the process. Diversity is a huge opportunity for marketers and this session will unpack how we can all deliver on that.
Jerry Daykin Senior Media Director
GSK Consumer Healthcare
Sarah Jenkins Managing Director
Saatchi & Saatchi
Grainne Wafer Global Brand Director for Guinness
Diageo
Dale Green Global Brand Director - Snickers & Mars
Mars


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