The Future of Programmatic Advertising, with David Denny, OpenX

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Maximizing Value and Effectiveness of CTV Through Activation Strategies

Programmatic advertising is in the midst of an evolution, and with all of the change occurring in the space, many brands and agencies are looking for new things from various partners in the ecosystem. In this chat, David Denny from OpenX will discuss some of the changes we've seen in recent years, what's important to brands and agencies in programmatic today, and what's coming next in programmatic.
David Denny Director, Buyer Development

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Learning Path:

The Fundamentals of Programmatic

4 Videos, 2.25 hrs