We’ve been watching as the measurement of influencer marketing success moved from vanity metrics, such as likes and comments, to deeper social metrics such as saves, clicks, and content view duration. 2020 propelled measurement even further, as advertisers shifted their focus to more meaningful ways of quantifying the success of their campaigns. In this talk, Influencer CEO Ben Jeffries discusses the new metrics for measuring success and how it will be those who use these new tools who will be the winners in 2021.
Ben Jeffries
CEO
Influencer
