We’ve been watching as the measurement of influencer marketing success moved from vanity metrics, such as likes and comments, to deeper social metrics such as saves, clicks, and content view duration. 2020 propelled measurement even further, as advertisers shifted their focus to more meaningful ways of quantifying the success of their campaigns. In this talk, Influencer CEO Ben Jeffries discusses the new metrics for measuring success and how it will be those who use these new tools who will...

As we approach one of the most divisive elections our country has ever experienced, the role and responsibility of the press is greater than ever. In this conversation, political analyst Donny Deutsch takes a candid, unflinching look at the current political landscape and how voter opinions are influenced by what they see and hear in the news. He will discuss the perception of media in the age of fake news, the responsibility of the press in an election year defined by its political divide,...

A 2019 Wired article boldly states, ‘the term influencer is one of those words that ubiquity has rendered meaningless’. Whether or not you agree that the term is meaningless or not, it’s impossible to argue that the term influencer has become ubiquitous. As with most ubiquitous concepts or phenomena, there is rarely consensus about the impact that they have – and the world of influencing is no different. What we do know is that brands love them, platforms love them, and people love them....

This Is My YouTube explores how UK audiences from different backgrounds engage with the content they love on YouTube. In this session, you'll hear from pop sensations Jessie Ware and Rina Sawayama, as well as fashion and beauty gurus Trinny Woodall and Patricia Bright, about what they laugh at, cry with, learn from and escape to. You'll learn a bit more about what's inspired their career journey, but also the trends behind what they watch that you as a marketer can tap into to reach audiences...

While influencer marketing has become ubiquitous, even the most experienced marketers struggle to create powerful, effective campaigns in extremely fast-changing environments. Further, consumers are growing tired of seeing the same content over and over in their feeds.

Jules Lund, founder of influencer marketing business Tribe, presents a masterclass in how to understand influencer marketing as it works right now. Whether it's understanding how to use your customers as your marketing department or incorporate microinfluencers' creative work into your brand campaigns, Lund presents everything you need to know right now about influencer marketing.

Social media is filled with the hashtag #ad, and now more than ever, consumers are growing sensitive to the credibility of information and their content relevance, where uninteresting online content simply becomes white noise and ignored. In an era where individuals are connected and play a role in media beyond boundaries of both online and offline platforms, how can brands maintain relevance in their messages and relationships with consumers? We will explore how “quantity over quality”...

Mike Schmidt, founder of Dovetale.com walks us through the state of influencer marketing and where he thinks it’s all going. He will explore the current limitations holding back the industry and opportunities for brands, publishers, influencers and technology companies.

The most compelling influencer content inspires, connects and engages the audience in a genuine way. In an increasingly saturated media environment, how do brands effectively tap into the power of athletes, while maintaining brand authenticity? This powerhouse session, featuring leaders from all sides of the influencer marketing equation, explores what it takes to deliver athlete-driven content across a variety of platforms and build a successful brand and influencer partnership that wins the...

Influencer fraud is nothing new and a continuous battle for the industry, it undermines one of the core strengths of influencer marketing; as a whole brands can use it to tap into authentic, engaged audiences for their campaigns. Trust and clarity are the most important factors for influencer marketing. But how do we prevent this from breaking down? Adam Williams, CEO of Takumi will be revealing insights on how influencers, brands, and consumers all have trust issues with influencer...

Despite being a relatively new practice, Influencer Marketing has quickly scaled to become one of the most valuable assets in a modern marketing ecosystem. However, through this quick rise, working with influencers can be tricky as many are in high demand, the process can be daunting, and many roads are uncharted. Join this workshop to learn how to set yourself up for success when working with influencers, attract and hook partners, and see great influencer content come to life.

The Outloud Group leads influencer marketing strategy and campaigns for over 30 leading brands including Grubhub, Wix, and SimpliSafe. Succeeding in the space requires effort from the brand and a willingness to trust influencers, which means thinking beyond Instagram and micro-influencers. Joined by the Brand Manager of Grubhub, Outloud will walk through platform choice, micro vs. macro-influencers, and how to measure success. They'll also dive into research about unattributable traffic from...