Going Beyond Instagram with Influencer Marketing: Featuring Grubhub

The Outloud Group leads influencer marketing strategy and campaigns for over 30 leading brands including Grubhub, Wix, and SimpliSafe. Succeeding in the space requires effort from the brand and a willingness to trust influencers, which means thinking beyond Instagram and micro-influencers. Joined by the Brand Manager of Grubhub, Outloud will walk through platform choice, micro vs. macro-influencers, and how to measure success. They'll also dive into research about unattributable traffic from...

Influencing Influencers: Getting Partners Onboard and Activating Them

Despite being a relatively new practice, Influencer Marketing has quickly scaled to become one of the most valuable assets in a modern marketing ecosystem. However, through this quick rise, working with influencers can be tricky as many are in high demand, the process can be daunting, and many roads are uncharted. Join this workshop to learn how to set yourself up for success when working with influencers, attract and hook partners, and see great influencer content come to life.

Makeup: Breaking the Barriers of Influence

Beauty guru, makeup expert and Founder & CEO of his own cosmetics line Lunar Beauty sits down to discuss the power and influence of makeup, and what he's learned so far. Leave with a unique point of view on the intersection of digital and business, and how influencers and brands can propel their success in the digital age.

Influencer Track Introduction

Oliver Lewis, Managing Director, welcomes you to Advertising Week by unveiling a new vision for influencer marketing. Backed by News UK, it promises to do things differently. Be the first to hear how and why…

Four Challenges To Influencer Marketing And How They’ve Shaped The Industry

Influencer marketing has come under fire recently. Here, Ben Jeffries, CEO and co-founder of influencer marketing platform Influencer, discusses the challenges the industry has faced in this lesson and why they can help to shape the industry for the better.

Influencer Marketing for Marketers who Hate Influencer Marketing

At Cannes 2018, Keith Weed, the world’s most influential marketer, cast doubt over the industry when he called for urgent action against Influencer fraud. So why then has the former Unilever CMO suddenly risked his reputation to invest in an Influencer Marketing platform? Join TRIBE Founder Jules Lund, and a global marketer for a dynamic, yet thought-provoking look at the recent breakthroughs of this nascent industry.

Transparency and Measurement within Influencer Marketing - Time to Put the Fyre Out

The influencer landscape is changing, scandals such as the infamous Fyre Festival debacle have left a dirty mark on the topic of influencer strategy, while Instagram's recent decision to remove likes from posts has sparked a debate around how to measure success and where the industry is going next. With this changing landscape, how can advertisers achieve authentic engagement and how can we achieve success?

From Macro To Nano Influencers: Leveraging Influence At Scale

We are in a new era of influencer marketing trending away from focusing on fewer, bigger influencer relationships to broad campaigns with influencers from diverse ranges of followings. As engagement rather than just reach becomes a key metric for measuring the success of these campaigns, the high engagement rates of micro (and nano) influencers is appealing. Featuring Alist Daily, Tribalist, Platform 13 and Buzool, their approach to influencer campaigns has evolved and how they are managing...

Building Highly Successful Branded Entertainment Properties with Talent

With marketers increasingly investing in creating talent-led branded entertainment (such as ad-funded programming, original content, and experiential events) what are the key components that make them a success? TV star Ant Middleton, Mediacom, and leading talent agency YMU Group share openly how they’ve developed some of their most successful branded entertainment properties with brands and talent, including Ant’s most recent ad-funded programme ‘Extreme Everest’ with Berocca, as well as...

What the F is an "Influencer"?

The term influencer has become muddled and overused. In some quarters it is becoming a dirty word. It is time to redefine the space and return its meaning back to the origins of influence. In this session you will hear how the industry has evolved to put real storytellers, showcasing a talent, passion and authority at the centre of niche communities online.

Influence Across Platforms

Discover the future of influencer marketing with a panel of experts discussing the latest platforms, content and technology.

Influencer Marketing: It’s not about WHO anymore

2018 was all about brands learning about which influencers to work with, but in 2019 the focus will be on how to activate the influencers. As brands begin partnering with a mix of influencers and putting more marketing budget into the activity, the importance of a good brief that extracts the most creative interpretation will become increasingly important. Adam ‘Sven’ Williams, CRO of Takumi will be providing guidance to activate influencers in interesting ways, to cut through the noise and...
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