Building Highly Successful Branded Entertainment Properties with Talent

With marketers increasingly investing in creating talent-led branded entertainment (such as ad-funded programming, original content, and experiential events) what are the key components that make them a success? TV star Ant Middleton, Mediacom, and leading talent agency YMU Group share openly how they’ve developed some of their most successful branded entertainment properties with brands and talent, including Ant’s most recent ad-funded programme ‘Extreme Everest’ with Berocca, as well as campaigns with Vodafone, P&O Cruises, Suzuki, M&S and others.