INFLUENCER




09:11

The Future of Success Measurement, with Ben Jeffries, Influencer

We’ve been watching as the measurement of influencer marketing success moved from vanity metrics, such as likes and comments, to deeper social metrics such as saves, clicks, and content view duration. 2020 propelled measurement even further, as advertisers shifted their focus to more meaningful ways of quantifying the success of their campaigns. In this talk, Influencer CEO Ben Jeffries discusses the new metrics for measuring success and how it will be those who use these new tools who will...
24:23

Donny Deutsch: The Influence of Media in an Election Year

As we approach one of the most divisive elections our country has ever experienced, the role and responsibility of the press is greater than ever. In this conversation, political analyst Donny Deutsch takes a candid, unflinching look at the current political landscape and how voter opinions are influenced by what they see and hear in the news. He will discuss the perception of media in the age of fake news, the responsibility of the press in an election year defined by its political divide,...
32:02

Great Minds Morning Debate: This House believes influencers do more harm than good

A 2019 Wired article boldly states, ‘the term influencer is one of those words that ubiquity has rendered meaningless’. Whether or not you agree that the term is meaningless or not, it’s impossible to argue that the term influencer has become ubiquitous. As with most ubiquitous concepts or phenomena, there is rarely consensus about the impact that they have – and the world of influencing is no different. What we do know is that brands love them, platforms love them, and people love them....
23:11

This Is My YouTube: Jessie Ware, Rina Sawayama, Trinny Woodall & Patricia Bright

This Is My YouTube explores how UK audiences from different backgrounds engage with the content they love on YouTube. In this session, you'll hear from pop sensations Jessie Ware and Rina Sawayama, as well as fashion and beauty gurus Trinny Woodall and Patricia Bright, about what they laugh at, cry with, learn from and escape to. You'll learn a bit more about what's inspired their career journey, but also the trends behind what they watch that you as a marketer can tap into to reach audiences...
11:50

Discover the Future of Branded Content: The Success to Influencer Marketing

While influencer marketing has become ubiquitous, even the most experienced marketers struggle to create powerful, effective campaigns in extremely fast-changing environments. Further, consumers are growing tired of seeing the same content over and over in their feeds.
24:37

Jules Lund: Maestro of Influence

Jules Lund, founder of influencer marketing business Tribe, presents a masterclass in how to understand influencer marketing as it works right now. Whether it's understanding how to use your customers as your marketing department or incorporate microinfluencers' creative work into your brand campaigns, Lund presents everything you need to know right now about influencer marketing.
29:55

Evolving Influencer Marketing: Individual as Media

Social media is filled with the hashtag #ad, and now more than ever, consumers are growing sensitive to the credibility of information and their content relevance, where uninteresting online content simply becomes white noise and ignored. In an era where individuals are connected and play a role in media beyond boundaries of both online and offline platforms, how can brands maintain relevance in their messages and relationships with consumers? We will explore how “quantity over quality”...
08:49

Dovetale

Mike Schmidt, founder of Dovetale.com walks us through the state of influencer marketing and where he thinks it’s all going. He will explore the current limitations holding back the industry and opportunities for brands, publishers, influencers and technology companies.
33:56

The Combination of Influence & Authenticity Makes a Winning Team

The most compelling influencer content inspires, connects and engages the audience in a genuine way. In an increasingly saturated media environment, how do brands effectively tap into the power of athletes, while maintaining brand authenticity? This powerhouse session, featuring leaders from all sides of the influencer marketing equation, explores what it takes to deliver athlete-driven content across a variety of platforms and build a successful brand and influencer partnership that wins the...
41:05

Influencer Marketing #trustissues

Influencer fraud is nothing new and a continuous battle for the industry, it undermines one of the core strengths of influencer marketing; as a whole brands can use it to tap into authentic, engaged audiences for their campaigns. Trust and clarity are the most important factors for influencer marketing. But how do we prevent this from breaking down? Adam Williams, CEO of Takumi will be revealing insights on how influencers, brands, and consumers all have trust issues with influencer...
41:07

The Future of Influencer

Jo Cronk, Whalar's North America MD, is joined on stage by three creators to discuss the new wave of creativity in influencer marketing and what the inclusion of ALL creative voices means for advertising now and in the future.
40:42

The Creator Disruption: Redefining Influencer

Bob Greenberg (founder and Executive Chairman of R/GA) and Kay Hsu (Global Director, Instagram Creative Shop) in discussion with Whalar's CMO, Mike Hondorp.
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