Influencer Marketing #trustissues


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Influencer fraud is nothing new and a continuous battle for the industry, it undermines one of the core strengths of influencer marketing; as a whole brands can use it to tap into authentic, engaged audiences for their campaigns. Trust and clarity are the most important factors for influencer marketing. But how do we prevent this from breaking down? Adam Williams, CEO of Takumi will be revealing insights on how influencers, brands, and consumers all have trust issues with influencer marketing and how we can overcome it.
Adam Williams CEO
Takumi
Jeff Semones Managing Partner, Head of Social Media
MediaCom
Sean Lynch Vice President of Marketing
Jack Schwartz Shoes Inc.
Max Twitty Influencer @maxtwitty_
www.instagram.com/maxtwitty_/
Katie Deighton Senior Reporter
The Drum
Finian Sedgwick Brand Manager, G.H. Mumm Champagne
Pernod Ricard


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