New York 2019


The Business of Audio, Today & Tomorrow

Between acquisitions, advertising influxes, VC investment, partnerships and interest from Hollywood, the business of digital audio alone has seen significant activity in the last year. And these changes have ripple effects across the distribution landscape and accessibility for consumers. What’s the significance of these changes in relation to the wider landscape of media money, influence and business models? And what can we expect in the next year?

Make Your Brand Memorable: The Neuro-Science of Audio Messaging

In a time when people encounter roughly 5,000 brand messages every day and are becoming increasingly numb to many advertising tactics, it’s the marketer’s challenge to break through the noise and earn meaningful attention. What does neuroscience tell us about the way people process audio and indicate about the role audio can play in solving for this challenge? Neuro-Insight CEO Pranav Yadav shares his latest research on how audio format advertising affects the human subconscious and consumer...

A Brand Strategy, In Audio

Audio is thriving. On mobile, people spend more time with audio than any other media including social (eMarketer), and in the last five years, people have increased their daily use of spoken word audio specifically by 12% (Edison Research/NPR). What’s more, technology is enabling opportunities to engage this growing audience in new ways through sound. It’s no surprise, then, that marketers are taking a fresh look at the role of audio in their brand, marketing and communications strategies.

The Voice Shift

Voice-activated technology is already changing consumer behavior and media consumption patterns, and is poised to continue doing so. How does the shift to voice differ from the shift to mobile? And how is voice changing the consumer and the marketer relationship to audio?

The State of Listening, 2019

How does audio fit into larger trends happening across the media landscape today? Drawing on the latest data from Edison Research, including findings from a new Spoken Word Audio Study conducted with NPR, Tom Webster explains how – and where – consumers are engaging with audio, and what factors are driving growth.

Power of Gratitude

Larry Rubin, Exec Chairman of Thnks, shares insight on the power of gratitude in the workplace and the importance of developing a company-wide culture of appreciation.

3x3 Insights

Noah Friedman. COO of 3x3 Insights, sheds light on the unique way that his company partners with independent beer, wine and spirits retailers to develop a more connected, collaborative, and data-driven ecosystem.

The Demand for Expertise: How Consumers Will Influence the Future of Media

While so much attention is paid to the many problems around healthcare, almost no one is addressing the huge problem in health information and the devastating impact a lack of access to information can have on people's lives. SurvivorNet launched last year in partnership with creative agency BBH as a revolutionary alternative offering empowering and informative content from more than 200 doctors and researchers from the world’s leading cancer institutions. The site attracted over 2...

The Future of Programmatic

The 4A's, along with The 614 Group have spent the last year delving into the future of Programmatic and Automation. Programmatic has been the poster child for the "dirty digital supply chain", so the 4A's has been uncovering how we, as an industry, make Programmatic more productive by driving more value. Value is realized through better data and real automation to drive the promise of data driven marketing. Our Discovery Talk will highlight the findings of this timely and informative study.

A Woman's Guide to Dismantling Corporate Norms

We live in an evolving business world where gender roles are being challenged and equality is demanded. In this Discover Talk, you will learn the steps, Karina Vasquez, professor and marketing consultant takes to provoke change in corporate America.

The Branding of The Candidates 2020

Fueled by social media and the always-on, connected consumer, the branding of politics and the politics of branding have been redefined before our very eyes almost overnight. Is this a permanent change, or a moment in time? How are today’s candidates, and the President, branding themselves? What might a winning Democratic Primary brand be? What is the most compelling general election brand for President Trump? For his Democratic Challenger? Should they employ ad agencies? And how do they...

Vudu: We Do Better Free TV

At Vudu, we’re doing better free TV, no plus required. Julian Franco, Vudu’s head of AVOD will show off some of the new content coming to Vudu and how we’re delivering a better Free TV experience to advertisers and viewers.
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