A Brand Strategy, In Audio


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27:25

How the Rise of Streaming, AVOD, and Programmatic Changed TV-Buying For Marketers


Audio is thriving. On mobile, people spend more time with audio than any other media including social (eMarketer), and in the last five years, people have increased their daily use of spoken word audio specifically by 12% (Edison Research/NPR). What’s more, technology is enabling opportunities to engage this growing audience in new ways through sound. It’s no surprise, then, that marketers are taking a fresh look at the role of audio in their brand, marketing and communications strategies.
Gina Garrubbo President & CEO
National Public Media
Audrey Arbeeny Founder/CEO/Executive Producer
Audiobrain
Sabrina Caluori EVP, Digital
HBO
Abbey Klaassen NY President
360i
Rob Walker Global Director, Creative Solutions
Spotify


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