The Combination of Influence & Authenticity Makes a Winning Team

The most compelling influencer content inspires, connects and engages the audience in a genuine way. In an increasingly saturated media environment, how do brands effectively tap into the power of athletes, while maintaining brand authenticity? This powerhouse session, featuring leaders from all sides of the influencer marketing equation, explores what it takes to deliver athlete-driven content across a variety of platforms and build a successful brand and influencer partnership that wins the hearts of consumers.