Going Beyond Instagram with Influencer Marketing: Featuring Grubhub


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27:25

How the Rise of Streaming, AVOD, and Programmatic Changed TV-Buying For Marketers


The Outloud Group leads influencer marketing strategy and campaigns for over 30 leading brands including Grubhub, Wix, and SimpliSafe. Succeeding in the space requires effort from the brand and a willingness to trust influencers, which means thinking beyond Instagram and micro-influencers. Joined by the Brand Manager of Grubhub, Outloud will walk through platform choice, micro vs. macro-influencers, and how to measure success. They'll also dive into research about unattributable traffic from YouTube influencer campaigns.
Bradley Hoos Chief Growth Officer
The Outloud Group
Jessica Burns VP, Brand Marketing & Creative
Grubhub


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