Building Brands in Culture

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The New Era of Touring & Live Music Events: Exploring Opportunities for Brands

It’s one thing to acknowledge that the landscape of creative advertising has drastically changed, it’s another thing to be the brand at the centre of that change. From trends to TVCs, TikTok has established itself as the modern day, cultural entertainment platform. In this session, TikTok and VaynerMedia will uncover how they’ve built one of the biggest cultural engines of the century, capitalising on underpriced attention to demonstrate that it all “starts on TikTok.”
James Rothwell Head of Marketing, Europe
Sarah Baumann Managing Director
VaynerMedia London

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