CTV: The World Beyond Linear TV Advertising

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Case Study: How Sustainability Impacts Ad Performance for iRobot

CTV has been gaining huge momentum in the last year; the rise in usage with the onset of COVID-19, widespread consumer adoption, the evolution of viewing habits, all creating a plethora of advertiser opportunities. But what does this world beyond linear TV look like for advertising? Pairing programmatic and TV advertising revolutionizes the way TV inventory is bought and managed. We discuss the realities of the CTV & programmatic world as it is right now.
Julie Selman Managing Director UK and Nordics
Andy Jones Head of Agency Development
Samsung Ads
Katie Coteman VP, Advertising & Partnerships
Melinda Clow Head of Programmatic Activation
Omnicom Media Group UK

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