CTV has been gaining huge momentum in the last year; the rise in usage with the onset of COVID-19, widespread consumer adoption, the evolution of viewing habits, all creating a plethora of advertiser opportunities.
But what does this world beyond linear TV look like for advertising? Pairing programmatic and TV advertising revolutionizes the way TV inventory is bought and managed. We discuss the realities of the CTV & programmatic world as it is right now.
Julie Selman
Managing Director UK and Nordics
Magnite
Andy Jones
Head of Agency Development
Samsung Ads
Katie Coteman
VP, Advertising & Partnerships
Discovery
Melinda Clow
Head of Programmatic Activation
Omnicom Media Group UK
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