How can brands appeal to GenZ? Popular stars Clara Amfo, Munya Chawawa and Francis Bourgeois take to the headline stage - along with their management team, leading talent agency YMU Group – to talk openly about collaborating creatively with brands, media owners and platforms.
The panellists share first hand their experiences of creating content that resonates with GenZ audiences; partnering with brands that align to their values; the intersection of entertainment, culture, music and...
Whether or not a brand purpose is an effective use of a marketing budget has been a big debate recently. And Hellmann’s, with its stated purpose of ‘Make Taste Not Waste’, has been in the thick of it. With particular focus on Hellmann’s recent TV show, ‘Cook Clever, Waste Less’, encouraging people to use up leftovers rather than wasting food, key players will discuss the issue.
Join Lord Bird, founder of The Big Issue, as he takes you on a tour of the unseen creative capital - the one on the streets. He takes you through his experiences launching The Big Issue, how it began in London and its global mission.
The Big Issue found a creative solution to poverty before in its inception but what is needed now? At a time when the creative industries are seeking staff following The Great Resignation and we have people who need new skills, new careers....can't we make...
The Advertising Association will present a session exploring the role of advertising in helping the UK government achieve its goal of a net zero economy, taking a closer look at how every advertising professional can help make this happen.
Driving a sustainable transformation is one of the greatest challenges facing business. Does marketing have the right to play a leading role? Iris invites big thinkers from outside Adland to give CMOs advice on the changing role of consumers into 'citizens', how to see sustainability as ‘the new digital’, and understand the opportunity circular economy, smart product switches and even pricing can play in driving a sustainability agenda.
With increasing global uncertainty, there is the likelihood of a recession. In the case of competing budgets, sustainability and DEI are being traded off against each other. But does this depend on the approach? We debate a human-centred design approach versus a Sustainable Development Goal ‘top-down’ approach, particularly when only one of the SDG goals focuses on equality. Which route is stronger? What challenges exist for each route? What tensions? Some of the industry’s leading thinkers...
Learn to understand the CFO mindset and how to convince them - and analysts and investors - of the critical importance of long-term brand-building. Join this session to find out how to protect your marketing budget from cost-cutting CFOs.
Advertising Week's Ruth Mortimer sits down with Pubmatic's Babs Kehinde to talk about the future of retail media, what's next in shopping commerce and much more.
Glassette is one of the hottest UK startups - a highly curated homewares platform which raised £1.2 million in its recent seed-funding round. Founded by TV presenter Laura Jackson and her business partner Dan Crow, the rise of this business points to a growing trend for curated consumption.
With the cost of living on the rise as well as sustainability concerns, brands like Glassette aim to showcase beautiful products while championing independent brands by offering a global shopfront to...
Still questioning what the metaverse really is? Or what’s possible right now? Or maybe how your brand can take those first steps into it?
If so, don’t miss Tug’s session on marketing in the metaverse. Bringing together industry thought leaders, the panel will discuss what’s currently possible in the metaverse, where it sits in the marketing funnel, examples of the brands getting it right, and advice on how to get started, whatever your budget size. It will also cover key issues such as...
New retail preferences mean brands must adapt and shift how they use their assets to engage, inspire and convert customers in exciting and immersive ways online. Join us to learn how brands can innovate to ensure that they are listening to the demands of their ever-evolving consumer.
It’s estimated that over one billion people globally identify as having a disability, yet there remains a huge gap when it comes to inclusion and accessibility in advertising. Carrie Timms, Meta’s Director of Global Business Marketing, EMEA, will be joined by creator Clara Holmes and Naomi Roberts, Co-Founder and COO of Flare Audio, to discuss the importance of inclusion in advertising, lessons for brands in this space and how challenging your own biases as a marketer can lead you to new...
