Whether or not a brand purpose is an effective use of a marketing budget has been a big debate recently. And Hellmann’s, with its stated purpose of ‘Make Taste Not Waste’, has been in the thick of it. With particular focus on Hellmann’s recent TV show, ‘Cook Clever, Waste Less’, encouraging people to use up leftovers rather than wasting food, key players will discuss the issue.
Dr. Rupy Aujla
NHS GP, Author, and Founder
The Doctor’s Kitchen
Ben Lebus
Founder and CEO
Mob
Rachel Chambers
Senior Marketing Manager
Hellmann’s
Nicola Borradaile
Client Director
Mindshare UK
Alexandria Oliver
Client Director
Mindshare UK
