Driving a sustainable transformation is one of the greatest challenges facing business. Does marketing have the right to play a leading role? Iris invites big thinkers from outside Adland to give CMOs advice on the changing role of consumers into 'citizens', how to see sustainability as ‘the new digital’, and understand the opportunity circular economy, smart product switches and even pricing can play in driving a sustainability agenda.
Jon Alexander
Author, Citizens
New Citizenship Project
Ben Essen
Chief Strategy Officer
Iris
Fiona Macklin
Race to Zero Campaign Manager
UNFCC Climate Champions
David Bradford
Group Head of Sales, Bloomberg Media
Bloomberg
