With increasing global uncertainty, there is the likelihood of a recession. In the case of competing budgets, sustainability and DEI are being traded off against each other. But does this depend on the approach? We debate a human-centred design approach versus a Sustainable Development Goal ‘top-down’ approach, particularly when only one of the SDG goals focuses on equality. Which route is stronger? What challenges exist for each route? What tensions? Some of the industry’s leading thinkers take on this ‘debate’.
Efrain Ayala
Global Director of Diversity and Inclusion, Marketing
Reckitt
Debbie Tembo
Partnerships Director
Creative Equals
Alice Moore
Global Purpose-Led Brand Director and Chief Purpose Officer
Reckitt
Esther Duran
Chief Design Officer
Zone
Nicola Kemp
Editorial Director
Creativebrief
