The demand for human connection remains at the core of every brand experience. How do we facilitate remarkable brand experiences with an audience who are becoming increasingly tech-savvy but are overwhelmed by screentime and branded content? How do we cut through and resonate with our audience, utilising innovation to connect at a human level? It sounds like an oxymoron, but Audience talk through new ways of designing branded experiences for the digital native with Virgin Media.
New technologies are changing the experiential landscape at a lightning pace and the pandemic has accelerated the adoption of virtual events, augmented reality and immersive digital experiences. As this new world takes shape, how are women engaging with and creating AR and VR? How can brands use these new platforms to better connect with audiences through experience?
Join Cosmopolitan UK Editor-in-Chief, Claire Hodgson, Hearst UK Executive Creative Director, Mark McCafferty and Epic...
With consumer behaviours and expectations continuously evolving, advertisers have a challenge to keep up and continue to reach the scale required for growth. Not only do brands need to find and reach all relevant audiences at the right time, on the right channels, they also need to protect their brand values and build trust by ensuring suitable content adjacencies. Sounds complicated right? But with the use of technology designed for complex and scaled platforms, suitability and scale don't...
OpenX and MIQ will discuss the importance of environmental sustainability in ad tech and digital media. This session will serve as an opportunity to educate the audience on the environmental impact of digital media, what companies like OpenX and MiQ are doing about it and how brand marketers can take action to reduce the carbon footprints of their own media supply chains.
What does the future of AI look like? We ask the people leading and involved in businesses pushing the boundaries of AI. While we all know that artificial intelligence will change business forever, how will this happen? And what will it look like?
Technology is required to function in today's society - and yet it remains a barrier to millions of people. Where will we leave underserved populations as we move toward the metaverse?
In an ever changing marketing landscape, new opportunities emerge. Exclusive supply, insights and omnichannel advertising solutions are key for helping brands connect better with consumers. Join Yahoo and Marriott as they announce their latest exclusive collaboration and discover how their new travel media network is unlocking the full value of premium content and audience engagement through highly-curated, brand safe experiences.
As the path towards a cookie-less world nears and the industry moves closer to a transparent online advertising environment, one of the biggest challenges which remains is how we’re going to structure our future approach to audience targeting from an omnichannel perspective.
This session, moderated by Magnite’s MD of UK & Nordics, Rebecca Ackers, will dig into the top concerns involving the identity landscape and how to create a privacy-safe environment within the advertising ecosystem for...
Over the last three years, the amount of time we spend watching TV has increased by 65%. So how can those of us on the media and marketing side deliver the strongest, stickiest, most engaging ad experiences possible alongside this content? Capturing consumers’ attention is no easy feat, after all, and content discovery, data-driven personalisation, and UI design are all potential options here. During this session, four industry experts from across the TV ecosystem will discuss how to succeed...
We will be discussing the evolution of AdTech and how clients can continue to target valuable, scaled audiences across the web - without the need for cookies.
Join StackAdapt for real life examples of how contextual advertising can empower performance marketing, provide a competitive edge, and give marketers a new avenue to reach performance in a privacy-safe environment.
The inside story of BBC News's coverage of the Russia-Ukraine conflict. This is a BBC Studios session, on behalf of the international, commercial part of BBC News.
