How to Activate Omni Channel Targeting in a Post Cookie Era


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28:39

Maximizing Value and Effectiveness of CTV Through Activation Strategies


We will be discussing the evolution of AdTech and how clients can continue to target valuable, scaled audiences across the web - without the need for cookies.
Paul Barnard Country Lead Nielsen Marketing Cloud
Nielsen
Matt Scheckner Global CEO
Advertising Week


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Learning Path:

The Fundamentals of Programmatic

4 Videos, 2.25 hrs