Future-Proofing Addressable Advertising

As the path towards a cookie-less world nears and the industry moves closer to a transparent online advertising environment, one of the biggest challenges which remains is how we’re going to structure our future approach to audience targeting from an omnichannel perspective. This session, moderated by Magnite’s MD of UK & Nordics, Rebecca Ackers, will dig into the top concerns involving the identity landscape and how to create a privacy-safe environment within the advertising ecosystem for buyers and sellers alike.