Over the last three years, the amount of time we spend watching TV has increased by 65%. So how can those of us on the media and marketing side deliver the strongest, stickiest, most engaging ad experiences possible alongside this content? Capturing consumers’ attention is no easy feat, after all, and content discovery, data-driven personalisation, and UI design are all potential options here. During this session, four industry experts from across the TV ecosystem will discuss how to succeed in this in-demand space.
Steven Sottile
CRO
Unruly
Niki Jones
Group Strategy Director
BBH
Seun Odeneye
Managing Director, UK and Ireland
Matterkind
Donatas Nemura
Senior Director, Product Solutions
Finecast
Jenny Stirland
Digital Business Director
Mindshare
Richard Brant
Advanced TV UK & International Director
Vevo
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