New technologies are changing the experiential landscape at a lightning pace and the pandemic has accelerated the adoption of virtual events, augmented reality and immersive digital experiences. As this new world takes shape, how are women engaging with and creating AR and VR? How can brands use these new platforms to better connect with audiences through experience?
Join Cosmopolitan UK Editor-in-Chief, Claire Hodgson, Hearst UK Executive Creative Director, Mark McCafferty and Epic Games’ Sallyann Houghton for a conversation about the next steps in experiential storytelling and how the metaverse – a place where the digital and physical converge – is opening up new opportunities for creativity and audience connection, particularly with young women.
Mark McCafferty
Executive Creative Director
Hearst UK
Claire Hodgson
Editor-in-Chief, Cosmopolitan UK
Hearst UK
Sallyann Houghton
Unreal Engine, Business Development Fashion / M&E
Epic Games
Maria Bain
Head of Audience Intelligence
iCrossing
Martina Lacey
Head of New Business & Marketing
iCrossing
