In an age where many trust brands more than politicians, there is an increasing expectation for brands to 'take a stand'. Is this always the 'right thing' to do for a brand? When should a brand lead on an issue? We explore examples of what to do - and what not to do.
Efrain Ayala
Global Director of Diversity and Inclusion, Marketing
Reckitt
Milka Privodanova
Country Manager UK & IE
Pinterest
Stephanie Matthews
Senior Business Director
Creative Equals
Nathalie Lam
Head of Global Sponsorship and Lead Inclusion & Diversity marketing Transformation
Philips
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