AR Everywhere: The Democratisation and Scale of AR Creation


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The democratisation of powerful AR creative tools has transformed the way brands can connect with people and how people can express themselves and discover the world. Will Scougal Global Director of Creative Strategy at Snapchat talks to Kerry Curtis Dean of Communication at the RCA and Ommy Akhigbe Creative Technologist, AR Creator about what this means for up and coming creatives, influencers and brands.
Will Scougal Director of Global Creative Strategy
Snap Inc.
Kerry Curtis Dean of the School of Communication
Royal College of Art
Ommy Akhigbe Creative Technologist