Interview with Samba TV CEO, Ashwin Navin

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Future of Measurement with Laura Manning, VP of Measurement at Lucid, a Cint Group Company

We speak to the Co-Founder and CEO of Samba TV to hear how the latest viewing behaviours are driving further fragmentation in today's media landscape, and how marketers can overcome these challenges by leveraging first-party TV data to reach elusive audiences and drive incremental lift.
Ashwin Navin Co-Founder & CEO
Samba TV
Michael Gewirtzman Global VP, Programming
Advertising Week

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