Part 1 - Making the Most of Technology; Finding More Than a DSP

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How FinTech is Poised to Disrupt More Than Checkout

As the programmatic landscape evolves, so do the complexities that have been a part of it since the early years. Historically, marketers’ top concern was campaign performance, but, as the industry matured, and consumer habits changed, challenges such as a lack of transparency, differentiation and control became prominent. Now, marketers are leaning into their supply chain, becoming involved in supply decisioning and looking to understand the technology involved.
Liz Salway Principal, Business Consultant
EPAM Systems
Michael Gewirtzman Global VP, Programming
Advertising Week

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