Part 1 - Making the Most of Technology; Finding More Than a DSP

As the programmatic landscape evolves, so do the complexities that have been a part of it since the early years. Historically, marketers’ top concern was campaign performance, but, as the industry matured, and consumer habits changed, challenges such as a lack of transparency, differentiation and control became prominent. Now, marketers are leaning into their supply chain, becoming involved in supply decisioning and looking to understand the technology involved.