There's been a seismic shift in how consumers engage with entertainment and expectations of creativity in the media. And creativity remains the key competitive advantage for advertising effectiveness. As the world's fastest growing creative playground, TikTok is empowering everyone to find creativity in the smallest of moments. With two prominent TikTok Creators, we explore the impact of democratised creativity on the world of advertising & wider creative industries. Plus, be the first globally to hear about a new ad product
Lisa Batty
Head of Brand Strategy EU
TikTok For Business
Trevor Johnson
Head of Global Business Marketing, Europe
TikTok
Hayley Georgia-Morris
TikTok Creator
Tega Alexander
TikTok Creator