L1 + X, Up + A, L2 + R2: Three Cheat Codes To Activate Your Game Advertising Now

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Unlocking Exponential Entertainment with TikTok

Give yourself the upper hand and learn about three ways to level up your gaming campaigns. More than ever, the surge of gamers and the size of the industry emphasizes the necessity for brands to acknowledge and embrace the gaming industry. Truly understanding how this nascent media opportunity works can be time-consuming, hence why Julia Rast, Global Gaming Lead at Xaxis, will discuss three things you need to know about activating campaigns programmatically in gaming.
Julia Rast Director, Global Solutions and Innovation

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The Fundamentals of Programmatic

4 Videos, 2.25 hrs