The Future Of Commerce Media, with Criteo, ASDA, and Spark Foundry


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29:16

Loudly Calling “Bullshit” on Brand Wokeness/Brokeness


Growing privacy regulations have marketers and media owners looking for new ways to reach and monetise audiences that are shopping online more than ever. Both groups are focused on gathering and scaling first-party data, as connecting directly can be a win-win for both parties. Delve into the commerce media trend with representatives from retail, agency and tech and see how advertisers and media owners are working together to bring richer experiences to consumers.
Ryan Cook Managing Director, UK
Criteo
Sophia Bates Strategy Business Director
Spark Foundry UK
Leila Sheridan Head of Sales UK, Retail Media
Criteo
Alex Crowe Head of Media Partnerships
Asda


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