This is a BBC Studios session, on behalf of the international and commercial part of BBC News.
Get under the bonnet of what makes Gen Z tick, their relationship with global news providers and tips for brands in how to communicate to them.
Ros Atkins
Journalist & Presenter
BBC News
Jeremy Skeet
Editor, Social Media News
BBC News
Jigna Chauhan
Global Research Manager
BBC Studios (News)
Oksana Uustalu
Insight Manager / Associate Director
Differentology
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Learning Path:
The Fundamentals of Insight
5 Videos, 2 hrs
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