Brands, News & Gen Z

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Future of Measurement with Laura Manning, VP of Measurement at Lucid, a Cint Group Company

This is a BBC Studios session, on behalf of the international and commercial part of BBC News. Get under the bonnet of what makes Gen Z tick, their relationship with global news providers and tips for brands in how to communicate to them.
Ros Atkins Journalist & Presenter
BBC News
Jeremy Skeet Editor, Social Media News
BBC News
Jigna Chauhan Global Research Manager
BBC Studios (News)
Oksana Uustalu Insight Manager / Associate Director

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The Fundamentals of Insight

5 Videos, 2 hrs