Grab your seats for a packed panel of advertising industry leaders for a lively debate moderated by Business Insider’s Lara O'Reilly on the future of TV advertising and how consumer attention should be measured across every screen. The great measurement debate will feature the premiere of Samba's latest State of a Viewership Report from the UK and Germany, which shares what viewers watched in the first quarter of 2022 and how their shifting consumption patterns are changing the future of advertising.
Dallas Lawrence
SVP, Head of Communications and Brand
Samba TV
Lara O'Reilly
Media and Advertising Editor, Business
Insider, Inc.
David Barker
SVP, Global Commercial Partnerships
Samba TV
Gareth George
Group Head of Media
RVU (Confused.com, Uswitch, Zoopla)
Jon Waite
Global Head of Activation - Mx
Havas Media Group
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