Consumer Attention: The Feed Is Unique

Ad attention isn't always equal. Within digital, it's not enough for an ad to meet viewability standards. Advertisers need better performance metrics and cross-platform measurement, but more importantly, they need to ensure that attention data acquired by brands is both ethical and meaningful. To measure true effectiveness and the impact of feed-based environments, OMD and Twitter have come together with analytics firm, Amplified Intelligence, to conduct a large-scale analysis across sixteen brands in four markets on four platforms.