Listening to and understanding your audience in the moment has never been more important, or more difficult. Consumer attention is fragmented with content consumed across an endless range of devices, screens and channels. Tracking sentiment and behaviour trends has become unpredictable. And now, marketers are left to piece together multiple touchpoints to know whether their campaigns are working.
Laura Manning
VP, Measurement
Lucid (A Cint Group Company)
Steve Martin
VP of Data Partnerships, EMEA & APAC
The Trade Desk
Rosie Bolam
Media Measurement, EMEA
Lucid (A Cint Group Company)
Graeme Lynch
VP, Demand, EMEA
Magnite