All Insights Aren't Created Equal

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Future of Measurement with Laura Manning, VP of Measurement at Lucid, a Cint Group Company

As an industry, we talk a lot about creative analytics but how do we actually define “creative data”? What kind of information makes a creative insight valuable? Join VidMob for a discussion with ABI InBev about how to actually measure intelligent creative that impacts the right KPIs.
Anthony Lamy VP, EMEA Sales
Shaun Lynch Head of Digital Media, Draftline Europe
Anheuser Busch InBev

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The Fundamentals of Data Marketing

7 Videos, 3.25 hrs