Kristen Bell and Dax Shepard will share the story of their mission driven baby goods company, Hello Bello, along with a candid conversation about parenting in the age of Covid.

COVID-19 has had a dramatic impact on CX touchpoints such as call center staff working from home and social distancing tactics. How are companies and customers adapting? With lines and delays, how were companies able to overcome customer frustration? When owned channels, using face to face touchpoints are normally those that most significantly drive key metrics, like NPS, trust and consideration, what is happening to brand equity? What does the future hold for CX as a result?

In the wake of social unrest and the Black Lives Matter momentum in the U.S.in 2020, many companies are changing their business strategies. CBS is committing at least 25% of its script development budget to creators and producers who are Black, Indigenous and people of color (BIPOC) starting with the 2021-22 development season. This change could have significant effects for the entertainment industry. Learn how CBS’s CX strategy is being driven by audience measurement, analytics, market,...

Join Kantar as we explore insights on how to navigate consumer experience during disruptive time and the importance of brand in that process.

Shortly after turning 40 years old ESPN understood that fandom had evolved a lot since 1979 in terms of media, culture and fan identity. Connecting with fans on a more emotional level was key. Learn how the airing of "The Last Dance," in conjunction with the campaign, "There's No Place Like Sports, "enabled ESPN to grow their audience and deepen customer experience through storytelling and trust.

Everyone knows that TV is for building demand and retail media is for activating sales. So, what happens when the largest U.S. grocery retailer shares data science with the largest OTT streaming service? Two unlikely companions – Kroger and Roku - have created a powerful new way for CPG brands to target the households most likely to buy. Discover the new partnership which combines the best of brand marketing and performance marketing. Learn how CPG brands are using streaming TV to both boost...

From the impending death of the third-party cookie to the uptick in privacy regulations to the changes in consumer behavior caused by the global pandemic, marketers today are being forced to adapt to an increasingly challenging environment. ​ In this session, Craig Dempster will discuss how brands can embrace change and create opportunity by adopting a new paradigm, best represented by the equation: data transformation + digital transformation = customer experience transformation, where:

Black moms' spending power is growing at a more accelerated rate and they control the lion's share of the total Black spending power, which will reach $1.5 trillion in 2023. These women not only influence what other Black generations (Baby Boomers, Generation X) and what Black men spend their money on, but as early adopters of trends, Black women also influence the general population. And yet -Black moms are still a population that goes consistently overlooked, and advertisers are without a...

Advertisers face a massive challenge as brands attempt to win new customers while global lockdowns endure, and the impact of Covid-19 remains ever present. People are helping one another like never before, and they are expecting brands to play their part too. In this session, you’ll hear from four top brands on how they are meeting their customers in this critical moment, by showing up in meaningful ways that will ultimately rebuild our neighborhoods.

Purpose has become a defining strategy for marketers in 2020, evolving from a trend to a necessity for brands in a fractured social and economic climate. With this comes both challenge and opportunity for marketers trying to balance the responsibilities of driving purchase and creating real value for consumers.

Impossible Foods Chief Communications Officer, Rachel Konrad will share the story of Impossible Foods and their purpose filled mission, major brand partnerships, and the future of the plant-based foods industry.

It’s often been said that we’re dealing with two distinct global pandemics in 2020: Covid-19 and the fight for social justice against racism. The advertising industry sits at an interesting crossroads; its ability to help shape consumer sentiment, illuminate injustice, and demand responsibility in journalism is unmatched. It’s important that the industry as a whole understand our role and are clear-eyed about the road ahead.