Video advertising platform, Unruly, surveyed 1,800+ US consumers in July 2020 to investigate consumer attitudes and consumption habits around connected TV (CTV) during the COVID-19 pandemic. Through our survey, we have found that the US consumers’ pivot to CTV is an opportunity for brands to reach audiences at scale in a highly targeted, personalized way that has, until now, not been possible. Join Unruly’s VP of Insights & Solutions, US, Terence Scroope, to learn more about our key...

Programmatic buying is a regular part of media buying today. Out of Home because of its growing digital attributes can now be traded programmatically. Brands can see where consumers are during their day and target them with appropriate messaging. This opens a whole new world for advertisers as they can now reach their target audiences on the path to just before they make that important purchase. The session looks at how DOOH programmatic benefits brands, agencies, and media owners.

We’re living in an unprecedented time in our culture — the marketing rules have changed and the need for a new marketer playbook has never been more clear. Condé Nast will present pivotal research executed in partnership with Deloitte, inclusive of a 2nd phase of consumer research done at the height of quarantine and social uprising in the US that will provide brands a new way of thinking in this age of uncertainty with actionable insights and products that achieve immediate results.

Organic reach across social media is declining and paid media costs are increasing: brands are turning to Dark Social to own the direct line of communication to fans; and consumers are moving towards closed communities for privacy and community; and influencers and celebrities are using dark social to strengthen their connection to fans.

Recent world events have demanded that brands embrace brand purpose and not only talk the talk, but also walk the walk. Fortunately, today’s marketer, given her customer centric role, holds an unprecedented opportunity to influence both the innovation and culture agenda for her company. In this session, Wangui McKelvey, VP and CMO, Open Cloud Technology, Applications and Ecosystems, will host an intimate and important conversation with senior IBM leadership

The global pandemic has overburdened an already stressed out Gen Z and derailed many of their plans; however, they remain optimistic about a brighter future and are still shaping up to be a very influential generation. In this talk, Wanda Pogue discusses the mindset, behaviors and relationships of Gen Z, revealing four key trends to help marketers to realize the key differences between Gen Z and their Millennial counterparts, recognizing their different cohorts, needs and desires.

Join Christina Cua, Instagram’s Director of Product Marketing, as she explores how people and business are coming together to build resilience through community, creativity and culture. And get a first-hand look at how Instagram can help your brand adapt, evolve and grow in these ever-changing times.

Based on the findings from pivotal research, executed in partnership with Deloitte, this panel will discuss the meaning of culture today, how culturally relevant brands connect with consumers, and how to think about the impact cultural relevance has on your bottom line.

All too often the Marketing function is perceived as the colouring in department. From a low trust position, and with a widespread belief that Marketing is a cost rather than an investment, marketing spend is frequently at the front of the queue during cost cutting exercises. This session with award-winning marketer Mark Evans explores how to build the standing of Marketing in the organisation, building trust, increasing overall impact, and helping the organisation to move beyond...

Watching TV isn’t always as simple as pressing play; many factors such as moods, serendipity and the love of browsing are making a comeback among Generation Stream. This audience of streamers relies heavily on their emotional compass to carve their entertainment path. In this session, Hulu explores the impact of these content decisions, the effect they have on viewers’ attention, and what this means for the future of streaming TV advertising.

TripleLift's mission is to make advertising better for everyone -- content creators, brands and most importantly, viewers. This year during Advertising Week, we’re excited to announce the launch of our OTT Advanced Ad Formats and share what we’ve learned from early deployments that we think can inform what the future of brand-supported television looks like.

With sports in limbo, TV premieres on hold, and live events delayed, it's a jump ball for consumer attention that can bounce in any direction. Hear how Rocket Mortgage replaced traditional sponsorship and experiences with streaming-first tentpole events to engage fans and drive business outcomes.