Market marketing to the back of the cuts queue

All too often the Marketing function is perceived as the colouring in department. From a low trust position, and with a widespread belief that Marketing is a cost rather than an investment, marketing spend is frequently at the front of the queue during cost cutting exercises. This session with award-winning marketer Mark Evans explores how to build the standing of Marketing in the organisation, building trust, increasing overall impact, and helping the organisation to move beyond short-termism to make brave long-term brand-building marketing investment decisions.