Dark Social: The Rise of Brand Communities

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Organic reach across social media is declining and paid media costs are increasing: brands are turning to Dark Social to own the direct line of communication to fans; and consumers are moving towards closed communities for privacy and community; and influencers and celebrities are using dark social to strengthen their connection to fans.
Brendan Gahan Partner, Chief Social Officer
B. Bonin Bough Founder & Chief Growth Officer
Bonin Ventures

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The Fundamentals of Social

4 Videos, 2.25 hrs