Dark Social: The Rise of Brand Communities

Branding, Social Media, AW2020, Branding

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28:17

Building Trust and Relevance with Conscientious Consumers

About
Speakers

Organic reach across social media is declining and paid media costs are increasing: brands are turning to Dark Social to own the direct line of communication to fans; and consumers are moving towards closed communities for privacy and community; and influencers and celebrities are using dark social to strengthen their connection to fans.

Brendan Gahan Partner, Chief Social Officer
Mekanism

B. Bonin Bough Founder & Chief Growth Officer
Bonin Ventures

Up Next:

28:17

Building Trust and Relevance with Conscientious Consumers

27:47

The New Brand Currency: Why You Can’t Put a Price on Purpose

28:38

Dark Social: The Rise of Brand Communities

Up Next:

Building Trust and Relevance with Conscientious Consumers

Up Next:

Building Trust and Relevance with Conscientious Consumers

The New Brand Currency: Why You Can’t Put a Price on Purpose

Creators, Collabs and Content: Captiv8, e.l.f. Beauty & Chris Olsen

Try these courses

The Fundamentals of Social

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Dark Social: The Rise of Brand Communities

Up Next:

Building Trust and Relevance with Conscientious Consumers

Up Next:

Building Trust and Relevance with Conscientious Consumers

The New Brand Currency: Why You Can’t Put a Price on Purpose

Creators, Collabs and Content: Captiv8, e.l.f. Beauty & Chris Olsen

Try these courses

The Fundamentals of Social