Organic reach across social media is declining and paid media costs are increasing: brands are turning to Dark Social to own the direct line of communication to fans; and consumers are moving towards closed communities for privacy and community; and influencers and celebrities are using dark social to strengthen their connection to fans.
Brendan Gahan
Partner, Chief Social Officer
Mekanism
B. Bonin Bough
Founder & Chief Growth Officer
Bonin Ventures
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The Fundamentals of Social
4 Videos, 2.25 hrs
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