Generation Stream: Understanding Moods & Attention in Streaming TV


Up Next:

27:25

How the Rise of Streaming, AVOD, and Programmatic Changed TV-Buying For Marketers


Watching TV isn’t always as simple as pressing play; many factors such as moods, serendipity and the love of browsing are making a comeback among Generation Stream. This audience of streamers relies heavily on their emotional compass to carve their entertainment path. In this session, Hulu explores the impact of these content decisions, the effect they have on viewers’ attention, and what this means for the future of streaming TV advertising.
Julie De Traglia Vice President & Head of Research and Insights
Hulu


Try these courses



Learning Path:

The Future of TV presented by Ampersand

10 Videos, 6.75 hrs
Learning Path:

The Fundamentals of Connected TV

5 Videos, 2.75 hrs