STREAMING




15:06

Content Intelligence: Data-Driven Programming + Addressability

For digital video and streaming in particular, brands are often forced to sacrifice contextual relevance for audience targeting and limited insights that rarely go beyond age and demo. Find out how Content Intelligence is flipping the script to create programming that offers audience addressability and premium content alignment for brand building.
26:55

Dreamstage: The Future Of Music Livestreaming

Dreamstage is a music livestreaming company born out of the pandemic and revolutionizing the live industry. At its core, Dreamstage is a superb technology destination platform, enabling artists to profitably interact with their fans, and fans to engage with each other. But Dreamstage goes way beyond it's technology, marketing services and artists relationships... Dreamstage is the best in class, music livestream experience. This will be a riveting fireside chat with marketing aficionado...
29:56

Evolution of 90 Day Fiancé: A Franchise Built for Creative and Business Success

Join Jon Steinlauf, Chief US Ad Sales Officer, Discovery and Howard Lee, President of TLC Streaming and Network Originals, for a conversation about the evolution of 90 Day Fiancé. They will discuss how the series has grown to become one of the top franchises in all of TV, with twenty 90 Day shows spanning both linear, streaming, and digital platforms, and connected with audiences to become a pop-culture phenomenon.
21:52

From Pitch to Premiere: Original Content for AVOD

Join Roku, America's #1 streaming platform and the creator and star of the Zoey’s Extraordinary series to discuss the making of an all new holiday movie: Zoey’s Extraordinary Christmas. Star, Jane Levy, and creator, Austin Winsberg are joined by Roku’s Head of Scripted Content, Colin Davis for a conversation about how content creation is changing in the age of streaming and the successful playbook for developing unique fan favorite ad-supported content.
13:57

Future Finders: Interview with Roku's Kristina Shepard

Join Kristina Shepard from Roku in conversation with Business Insider’s Ashley Rodriguez as they talk through TV streaming advertising trends, how viewership has changed and look ahead to the future of TV streaming.
19:48

Getting Ready For What’s Next in Video

A prediction: When the dust from the streaming wars settles, the landscape will look more similar to pre-cable days than it does to today. Viewers are already starting to consolidate around a handful of apps that deliver relevant content. Case in point: with 40% of ad-supported watch time, YouTube is people’s Main Stream. Join Tara Walpert Levy, Google’s VP of Agency and Brand Solutions, as we explore how marketers can be ready for today’s opportunities, and what’s coming next, in...
24:29

This Decade’s Hispanic Media Consumer: A Fireside Chat with Telemundo’s Romina Rosado

At the turn of the decade, a U.S. census would accentuate the country’s diversity more than ever before thanks in part to the 62 million Hispanics that now call the U.S. home. Hispanics not only single-handedly accounted for over half of the U.S. population growth in the last decade, but also experienced a growth of nearly 25% within the same time frame. Growth and purchasing power combined, Hispanics have been cemented as an untapped opportunity for marketers across all industries....
23:21

In Conversation: ViacomCBS’ Jason Hernandez & dentsu’s Brad Stockton

As streaming continues to gain momentum, balancing the need to provide scale and efficiency all the while surrounding it with premium content, has never been more important for marketers - the balancing act and trade-offs are real. Hear from ViacomCBS’ Jason Hernandez, SVP of Digital Sales, and dentsu’s Brad Stockton, SVP of US National Video Innovation, as they discuss the speed of evolution in the digital advertising space and how dentsu has redefined its approach in order to reach...
26:09

The Keys to Creating Streaming-First Experiences

As viewers shift to TV streaming, marketers are shifting beyond the traditional TV ad. Hear about this unique opportunity from executives who are using branded content to reach audiences at scale.
19:58

From Cradle to College to Carpool to Classics: In Conversation with Tom Ascheim

Tom Ascheim sits down with Variety's Brian Steinberg to discuss new preschool brand Cartoonito, family co-viewing block ACME Night, TCM rebrand and more. Tom oversees a consortium of passion brands within Warner Bros. and will talk candidly about how they’re super-serving these audiences across multiple platforms - from Cartoon Network, Adult Swim and TCM, to HBO Max - and best practices for advertisers looking to reach and engage with these audiences.
25:50

The Future of Attribution

As the media landscape becomes more fragmented, the industry must continue to evolve the techniques needed to follow the ever-changing consumer journey. More than ever before, marketers require data that provides the ability to measure campaign performance and show true incremental improvements in creative and targeting, particularly now that the consumer’s attention is spread across linear, streaming and everything in between.
25:40

Advertising to Streamers: Why Regional Buys are on the Rise

Now that most successful brands have added streaming to their linear media buy and overall campaign strategy, what’s next for advertisers trying to target streamers? Regional buys regarding streamers are quickly becoming the next logical step in a comprehensive media campaign. Brands initially turned to a national buy to secure the streaming audience and – as the streaming segment continues to expand – have now discovered the benefits of market-to-market execution including data, targeting,...
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