As working parents juggle educating and entertaining their child(ren) while trying to WFH, they are reluctantly turning to screentime for support. One way parents are dealing with an increase in their child(ren)’s streaming habits is by consistently monitoring what they’re watching and joining them when they can. In this session, we’ll look at what increased levels of CTV usage in the US and Canada means for advertisers when "back to school" is uncertain.

The streaming wars have been reaching a fever pitch for the past few years and with the introduction of so many new content providers comes more choice for the consumer - and more fragmentation. Chris Thun, VP of Product at Xperi (which is inclusive of TiVo) will talk about why it's important to have an agnostic aggregator that the consumer can tap into - and how everyone wins when you put the viewer in the driver's seat.

Video advertising platform, Unruly, released a study investigating consumer attitudes and consumption habits around connected TV (CTV). Our research looks closely at the UK CTV landscape five months after the global outbreak of the COVID-19 pandemic. Join Unruly’s Global VP of Insights & Solutions, Rebecca Waring to find out more about the key findings and learn how advertisers can tap into current CTV opportunities.

As working parents juggle educating and entertaining their child(ren) while trying to work from home, they are reluctantly turning to screentime for support. One way parents are dealing with an increase in their child(ren)’s streaming habits is by consistently monitoring what they’re watching and joining them when they can. In this session, we’ll look at what increased levels of CTV usage means for families and the brands trying to meaningfully reach them.

84% of viewers in the UK are now streaming and Linear share continues on a decline. The session will reveal winning strategies from leading marketers who are meeting the shift to streaming and driving outcomes for their brands.

How an Indonesian streamer is paving the way with premium live sports, originals and a vast library. We will discuss the strategy of Mola TV, how it's adapted and what it will do next! Mola TV is a premium video streaming service that combines a complete offering of entertainment content , ranging from premium live sports events, high quality local and foreign original programs, curated movies and fun learning children programming. Mola is available on web, mobile app, Android TV app and...

The pace of change in video over the past decade is dizzying, especially with streaming taking the landscape by force and changing the nature of competition for consumer attention. Join us and dive into the world of video to get a pulse on shifting consumer behaviors, emerging trends across both TV and digital, and insights into overcoming existing challenges.

TV viewing behaviors have evolved faster than predicted as consumers demand control over what they watch, when they watch and how they watch. Hear what trends are emerging and how advertisers can be most effective.

The line between traditional media channels and more accountable digital channels is finally fading. Marketers have long used correlation rather than causation to measure the impact of TV media investments - totaling over $64 billion in 2018 - but the landscape is rapidly changing. Cross-platform activation and measurement is the next step to proving every dollar performed. The best marketers will be able to prove effectiveness at scale across every channel, including linear TV, addressable...

Want exclusive access to live-streaming on LinkedIn? Interested in learning best practices for live-streaming on our platform? Stop by the LinkedIn Live 101 Workshop to get started and learn everything you need to know to build a successful live-streaming strategy.

The presentation will explore the children's focused digital advertising space including topics such as user privacy, existing legislation, emerging policies and the rapidly growing CTV child user segment.

"The 5G revolution is at our door step. Most consumers today believe 5G is simply about having a faster phone or internet connection. While this is absolutely true, 5G is so much more…in this session we will dive deep on how 5G is set to change the live experience. From concerts to sporting events to Theater, 5G will transform the way we look at the world through the virtual and augmented lenses."