Advertising to Streamers: Why Regional Buys are on the Rise

Now that most successful brands have added streaming to their linear media buy and overall campaign strategy, what’s next for advertisers trying to target streamers? Regional buys regarding streamers are quickly becoming the next logical step in a comprehensive media campaign. Brands initially turned to a national buy to secure the streaming audience and – as the streaming segment continues to expand – have now discovered the benefits of market-to-market execution including data, targeting, reporting, and exclusivity.